Director’s Cut Unless you’ve been living under a rock, there’s no way you missed OpenAI’s blockbuster demo of Sora, its upcoming video-generating AI which — while still imperfect — blows every system that’s currently available out of the water.
Now, with the company’s chief technology officer saying that Sora could be publicly released as soon as this year, Bloomberg’s got a major scoop: that OpenAI has already been taking Sora on the road in Hollywood, showing it to a selection of unnamed film studios and directors.
“OpenAI has a deliberate strategy of working in collaboration with industry through a process of iterative deployment — rolling out AI advances in phases — in order to ensure safe implementation and to give people an idea of what’s on the horizon,” an OpenAI spokesperson told Bloomberg, confirming the report.
“We look forward to an ongoing dialogue with artists and creatives.”
Inhuman Touch The use of AI in commercial films is an explosive topic amid broader fears of AI eliminating jobs.
Some creatives have embraced the promise of the tech.
Filmmaker Tyler Perry nixed a large studio expansion in anticipation of green screening in Sora-generated backgrounds last month, and AI-generated imagery has showed up in both the latest season of “True Detective” and the acclaimed horror flick “Late Night With the Devil.”
Others, though, have expressed opposition.
Studio Ghibli cofounder Hayao Myazazi said he was “utterly disgusted” by use of the tech, and Dakota Johnson slammed it as insulting to audiences.
There are also copyright issues looming over the entire generative AI space that could make Hollywood apprehensive.
Earlier this month, the same OpenAI exec who teased that Sora could be released this year was flummoxed when asked what data the system had been trained on, saying she didn’t know and refusing to provide an answer.
More on OpenAI: OpenAI Reportedly Looking to Release GPT-5 This Summer
Will AI be accepted in Hollywood?
The director’s cut.
OpenAI’s impressive demo of Sora, its upcoming video-generating artificial intelligence, is undoubtedly visible to everyone, even if it’s still in its early stages. Despite its imperfections, Sora outperforms every existing system.
The chief technology officer of the company has stated that Sora may be made available to the public as early as this year. However, Bloomberg has learned that OpenAI has already been touring Hollywood with Sora, showcasing it to a number of directors and studios that have not yet been named.
An OpenAI spokesperson confirmed the report to Bloomberg by saying, “OpenAI has a deliberate strategy of working in collaboration with industry through a process of iterative deployment — rolling out AI advances in phases — in order to ensure safe implementation and to give people an idea of what’s on the horizon.”. “We anticipate having a continuous conversation with creatives and artists. ****.
Unhuman Contact.
Anxieties over AI replacing jobs have led to a heated debate about the use of AI in commercial films.
A few artists have embraced the potential of technology. In preparation for a green screening of Sora-generated backgrounds last month, director Tyler Perry shelved a massive studio expansion. AI-generated imagery also appeared in the critically acclaimed horror film “Late Night With the Devil” and the most recent season of “True Detective.”. “.”.
Still, some others have voiced their disagreement. Cofounder of Studio Ghibli Hayao Myazazi expressed his disgust at the technology’s use, calling it “utterly disgusting,” while Dakota Johnson denounced it as demeaning to viewers.
Hollywood may be uneasy about the copyright concerns that shadow the whole generative AI space. When asked what data the system had been trained on, the same OpenAI executive who had hinted that Sora might be released this year looked puzzled and refused to answer.
More about OpenAI: It’s said that the company plans to release GPT-5 this summer.
