This is then used to build or improve a profile about you (that might include possible interests and personal aspects).
Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.
This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects).
Measure content performance 166 partners can use this purpose Switch Label Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g.
This specific purpose does not include the development or improvement of user profiles and identifiers.
Use restricted data to choose which 301 partners can use for advertising.
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You may be shown ads on this service based on limited information, like the app or website you are using, your device type, your approximate location, or the content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).
Create profiles so that 242 partners can use them for customized advertising.
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It may be possible to store and combine information about your activities on this service (like the forms you fill out or the content you view) with information about you or similar users (like information from your past activities on this service and other websites or apps). Following that, a profile about you is created or enhanced, which may include personal information and potential interests. This and other entities may use your profile (also later) to show more relevant advertising based on your potential interests.
236 partners can choose personalized advertising by using profiles.
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You may see advertisements on this service based on your advertising profiles, which may include information about your personal characteristics, potential interests, and activity on this service or other websites or apps (such as the forms you fill out or the content you view).
For the purpose of personalizing content, 101 partners can create profiles.
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It may be possible to store and combine information about your activities on this service (such as forms you fill out or non-advertising content you view) with information about you or similar users (such as your past activity on this service or other websites or apps). A profile about you is then created or enhanced using this, and it may include personal information and potential interests, for instance. To make it even easier for you to find content that aligns with your interests, you can use your profile (also later) to display content that seems more relevant based on your potential interests. For example, you can change the order in which content is displayed to you.
To choose individualized content, use profiles. This feature is available to 89 partners.
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The information that is displayed to you on this service may be based on your content personalization profiles, which may include information about your personal characteristics, potential interests, and activity on this or other services (such as the forms you fill out or the content you view). For instance, you can use this to change the order in which you see content, making it even simpler for you to locate (non-advertising) content that appeals to your interests.
Measure the effectiveness of your advertising campaigns with 356 partners.
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Knowing which advertisements you see and how you respond to them can help you assess how well an advertisement has performed for you or other users and whether its objectives were met. For example, if you saw an advertisement, clicked on it, and it prompted you to visit a website or purchase a product, etc. Knowing the relevance of advertising campaigns is made much easier by this.
166 partners are able to use this tool to measure content performance.
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To ascertain whether the (non-advertising) content is effective, you can use information about the content that is shown to you and how you interact with it. A. matched your interests and reached its target audience. For example, how long you spend using this service, the websites you visit, whether you read an article, watch a video, listen to a podcast, or read a product description, etc. This greatly aids in determining the applicability of the (non-advertising) content that is displayed to you.
Using statistics or data combinations from various sources, 223 partners can gain an understanding of their audiences.
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Reports about your interactions with advertising or (non-advertising) content and those of other users can be created using a combination of data sets (such as user profiles, statistics, market research, and analytics data) to find commonalities (e.g., to determine which target audiences are more receptive to an ad campaign or to certain contents).
283 partners can use this to develop and enhance services.
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To improve existing products and services and to create new ones based on user interactions, audience demographics, etc., information about your activity on this service, such as how you interact with advertisements or content, can be very useful. The creation or enhancement of user profiles and identifiers is not included in this particular goal.
To choose content, use limited data. This can be used by 71 partners.
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You may be shown content on this service based on limited information, including the website or app you are using, your device type, your approximate location, or the content you are (or have been) interacting with (for instance, to limit the number of times a video or article is presented to you).