Noem faces a lawsuit

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South Dakota Gov.
Kristi Noem (R) is being accused in a lawsuit of breaching D.C. consumer protection laws over online video posts this week that praised a Texas dentist.
Why it matters: The lawsuit consumer advocacy group Travelers United filed against Noem on Wednesday comes weeks after presumptive 2024 Republican nominee former President Trump hinted that she’s among the frontrunners on his vice presidential shortlist.
South Dakota State Sen. Reynold Nesiba (D) is calling for an inquiry into Noem over what he said was a “very strange” five-minute video “about how much she enjoyed having her teeth done” at Smile Texas, a Houston-area cosmetic dentistry firm, per AP.
Context: Noem says in the video posted to all the governor’s social media accounts that Smile Texas adjusted her teeth following a biking accident years ago.
She said the team is “the best” and “gave me a smile that I can be proud of and confident in.”
Driving the news: “As a social media influencer and politician Kristi Noem is herself a brand and she is promoting a service that benefits her — both physically (a new smile) and financially (she was either paid or received free or reduced cost medical services in exchange for the advertisement),” alleges Travelers United in the lawsuit.
The suit, filed in the Superior Court of the District of Columbia, accuses Noem of “deceptive advertising practices” and alleges that she was acting as “an influencer” in the videos.
Zoom in: “She likely either received free dental care in exchange for this advertisement, discounted dental care in exchange for this advertisement or she was paid and received free dental care for the advertisement,” it adds.
“Unfortunately Noem did not mark this as an ‘ Ad ‘ or ‘ Advertisement ‘ when posting so she is participating in an unfair and deceptive practice,” it continues.
Ad or Advertisement when posting so she is participating in an unfair and deceptive practice,” it continues.
Noem’s representatives did not immediately respond to Axios’ request for comment and Smile Texas could not be immediately reached for comment.
A person who answered the firm’s phone cited privacy laws when AP asked for comment.
Go deeper: South Dakota Gov.
Kristi Noem endorses Trump

South Dakota Governor. A lawsuit alleges that Kristi Noem (R) violated the DdotC. laws protecting consumers regarding online videos that were posted this week and praised a dentist in Texas. Why it matters: A few weeks after former President Trump hinted that Noem is among the front-runners on his vice presidential shortlist, consumer advocacy group Travelers United filed a lawsuit against her on Wednesday.

South Dakota State Sen. According to AP, Reynold Nesiba (D) is requesting an investigation into Noem over what he described as a “very strange” five-minute video “about how much she enjoyed having her teeth done” at Smile Texas, a cosmetic dentistry office in the Houston area.

Context: Noem claims in the video that was shared on all of the governor’s social media platforms that Smile Texas straightened her teeth after she had a bicycle accident years prior.

As she put it, the team is “the best” and “made me smile in a way that makes me feel confident and proud.”. “.”.

Creating the news: According to Travelers United’s lawsuit, “Kristi Noem, a politician and social media influencer, is herself a brand and she is promoting a service that benefits her — both physically (a new smile) and financially (she was either paid or received free or reduced cost medical services in exchange for the advertisement).”.

Noem is accused of “deceptive advertising practices” and of serving as “an influencer” in the videos, according to the lawsuit, which was submitted to the Superior Court of the District of Columbia.

Zoom in: “She most likely received discounted or free dental care in exchange for this advertisement, or she was paid and received free dental care for the advertisement,” it continues.

The statement goes on, “Unfortunately, Noem is engaging in an unfair and deceptive practice because she failed to mark this as an “Ad” or “Advertisement” when posting.

“Ad or Advertisement when posting, thereby engaging in an unjust and misleading practice,” it goes on. An Axios request for comment was not immediately answered by Noem’s representatives, and Smile Texas was not immediately reachable.

When AP contacted the person who answered the company’s phone, they cited privacy laws.

Dig further: Governor of South Dakota. Trump has the support of Kristi Noem.

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