It is hard to care about a rap war

Rolling Stone

There are a few lines of thought surrounding the ongoing Drake v. the World rap feud that have become accepted as all but sacred facts.
Rap is surely competitive, and it has indeed been entertaining to get more than one Kendrick verse in the span of a few weeks.
And yet, to be frank, I do not fucking care anymore.
To be clear, Kendrick won the “beef” years ago with “Control,” especially after Drake went out in interviews and basically cried about it.
Kendrick won the “beef” again when he became the only rapper to receive a Pulitzer Prize.
It’s just hard to get terribly invested in a decade-old conversation about two rappers nearing 40, one where no one’s mind is actually being changed anytime soon.
Trending The current discourse online suggesting that Drake, for all these years, has been a covert culture vulture feels thin at best.
Let’s say Kendrick has rightfully put Aubrey in whatever place he should be.

NEUTRAL

Many schools of thought have been developed around the ongoing Drake v. the global rap feud, which is now considered to be a veritable fact. First of all, this whole thing is supposed to be enjoyable. Rap is a “competitive sport,” according to billboards rented out in Times sq\. by Spotify, the multibillion dollar company that last week announced a quarterly profit, in part because it let go of 17% of its workforce before the holidays last year. This was most likely their response to the months-long drama that started with the release of Future and Metro Boomin’s We Don’t Trust You, a song loaded with subliminal messages directed at Drake and featuring the hit song “Like That,” which featured Kendrick Lamar in support, and was well-known throughout the rap community.

The competitive nature of rap makes it entertaining to hear multiple Kendrick verses in a short period of time. At a certain point, even the never-ending online trolling on both sides had its appeal; it served as a welcome diversion from the stream of gloomy stories that typically overwhelms newsfeeds and For You pages. Kendrick Lamar’s six-minute diatribe “Euphoria” was everything fans of his and Drake’s bitter feud could have hoped for: a nuanced analysis of Drizzy’s entire discography during rap music.

To be really honest, though, I no longer give a damn. Just a few weeks before graduation, militarized police forces broke up nonviolent protests at colleges across the nation, brutalizing and detaining hundreds of students and faculty members in the hours between Kendrick Lamar’s release of “Euphoria” and the social media explanations of every verse.

Undoubtedly, Kendrick prevailed over the “beef” in previous years with “Control,” particularly after Drake publicly wept over it in interviews. When Kendrick became the only rapper to win a Pulitzer Prize, he once again won the “beef.”. Nothing that is happening right now is especially novel. It actually feels like a fight out of a bygone era, one that predates Covid and artificial intelligence, mass deception of the public in the face of genocide, and a war that has been preserved in time.

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This is not to suggest that rap fans cannot be politically aware of what is happening in Gaza and on college campuses across the nation, and still be enthused and involved in the current feud. A ten-year-old discussion about two rappers who are getting close to forty is difficult to become overly invested in when nobody’s opinion is likely to change anytime soon.

becoming popular.

It feels flimsy at best, the current online discourse suggesting that Drake has been a covert culture vulture for all these years. Drake’s biggest admirers have never believed that he was a “tough guy.” Nobody has ever held this belief. Similar to how nobody in their right mind believes Future is a violent drug user. In addition to his venture into house and electronic music with Honestly, Nevermind, Drake’s previous album was titled Her Loss and featured the possibly accidental acronym “Fat D.”. But all right, alright. Say Kendrick has appropriately placed Aubrey in the position he deserves. What comes next? This whole feud feels like such a massive waste of energy, especially in light of the fact that it has begun to reveal itself to be an ouroboros of attention and social-media commentary rather than an actual referendum on the abilities of two rappers.

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