Habit Burger & Grill isn’t letting anyone, especially In-N-Out Burger, forget that it has the best fast-food burger in town—at least according to one survey.
In-N-Out fans who recently stopped by the company’s location near Los Angeles International Airport may have noticed a billboard reading, “Congrats on #2, In-N-Out.” The subtle jab is a nod to Habit Burger & Grill’s Double Charburger, which was named the best fast-food burger in a July poll conducted by USA Today.
We mean it when we say congratulations on #2.” Other well-placed billboards “congratulating” In-N-Out on the second-place award have also been seen across California.
Habit Burger & Grill opened its first location in Santa Barbara in 1969.
Its famous Double Charburger includes two chargrilled beef patties, caramelized onions, fresh lettuce, tomato, pickles and mayo on a toasted bun.
For one thing, a survey claims that Habit Burger and Grill has the best fast-food burger in town, and they’re not letting anyone, especially In-N-Out Burger, forget it.
Fans of In-N-Out may have seen a billboard that said, “Congrats on 2, In-N-Out,” when they recently visited the company’s location close to Los Angeles International Airport. “.
The subtle jab is a reference to Habit Burger & Grill’s Double Charburger, which USA Today’s July poll declared to be the best fast-food burger.
Second place went to the renowned Double-Double from In-N-Out.
“There are hundreds, if not thousands, of burger options out there, and being second best is huge,” Habit’s chief marketing officer, Jack Hinchliffe, said in a statement. “In such a competitive field, taking second place is nothing to be ashamed of. I have immense respect for our competition, so although our tone is playful, the sentiment is genuine. We truly mean it when we congratulate you on your second birthday. “.
Throughout California, additional strategically positioned billboards have been seen “congratulating” In-N-Out on winning second place. A full-page newspaper ad, a sponsored video featuring “Jimmy Kimmel Live,” and sending the burger into space on National Cheeseburger Day were all part of the company’s cheeky campaign, which included the billboards.
In 1969, Habit Burger & Grill established its first location in Santa Barbara. At that time, the restaurant was known as the Hamburger Habit. Since then, the chain has expanded to over 380 restaurants in 14 states as well as abroad.
Its well-known Double Charburger is served on a toasted bun with two chargrilled beef patties, caramelized onions, fresh lettuce, tomato, pickles, and mayo. Customers may add cheese as well.
