Google says the feature uses an AI model that “understands the human body and nuances of clothing — like how different materials fold, stretch and drape on different bodies.” Google will also soon allow you to shop in AI Mode — the new, Gemini-powered search experience it began rolling out to more users in March.
If you tell AI Mode that you’re looking for a new travel bag, for example, it will automatically show a personalized panel of images and product listings.
Google says AI Mode will conduct multiple searches simultaneously, allowing it to determine what features are suitable for rainy weather and then surface results that meet those needs, such as having waterproof fabric and more pockets.
There’s also a new “agentic” checkout feature rolling out to Google users in the US in the coming months.
A new feature lets you confirm your purchase details and then select “buy for me.” Google will then check out on the merchant’s website and “securely complete the checkout on your behalf” using Google Pay.
Google is going to the next level with its virtual try-on feature. It is currently testing a feature that allows you to upload a photo of yourself to see how an item of clothing might appear on you, rather than seeing how it might appear on a variety of models.
Today, Search Labs in the US are implementing the new feature. After choosing to participate in the experiment, you can see it in action by clicking the “try it on” button next to skirts, dresses, shirts, and pants that show up in Google search results. Following that, Google will request a full-length photo, which it will use to create a picture of you wearing the item of apparel you are purchasing. The pictures can be shared and saved.
According to Google, an AI model that “understands the human body and nuances of clothing — like how different materials fold, stretch, and drape on different bodies” is how the feature works. “”.
You will soon be able to shop in Google’s AI Mode, which is a new search experience powered by Gemini that it started making available to more users in March. For instance, AI Mode will automatically display a customized panel of pictures and product listings if you specify that you’re searching for a new travel bag.
If you specify your needs more precisely, such as that you need a bag for a trip to Portland, Oregon in May, you can reduce the number of options. According to Google, AI Mode will run several searches at once, enabling it to identify features appropriate for wet conditions and then present results that satisfy those requirements, like having more pockets and waterproof fabric.
In the upcoming months, Google users in the US will also have access to a new “agentic” checkout feature. Now, when you click “track price” on a product listing, choose a size, color, and budget, Google will alert you when the price drops to the one you want. With a new feature, you can choose “buy for me” after verifying your purchase information. After that, Google will use Google Pay to “securely complete the checkout on your behalf” on the merchant’s website.
