YouTube videos are now required to reveal altered or synthetic content

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After announcing the initiative late last year, YouTube is now launching its requirement for creators to disclose the use of “altered or synthetic” content which includes AI.
In a blog post today, YouTube announced that creators are now required to confirm whether or not their video includes “altered or synthetic content.” This is described as content that looks realistic, but is made with either altered or synthetic media.
The main target of this new disclosure is to help viewers be aware of videos made using generative AI.
YouTube’s examples of altered and/or synthetic content include:Using the likeness of a realistic person: Digitally altering content to replace the face of one individual with another’s or synthetically generating a person’s voice to narrate a video.
Digitally altering content to replace the face of one individual with another’s or synthetically generating a person’s voice to narrate a video.
Altering footage of real events or places: Such as making it appear as if a real building caught fire, or altering a real cityscape to make it appear different than in reality.
Such as making it appear as if a real building caught fire, or altering a real cityscape to make it appear different than in reality.
Generating realistic scenes: Showing a realistic depiction of fictional major events, like a tornado moving toward a real town.
But exactly where the cutoff lies is a question we don’t fully know the answer to.
Are video effects considered “altered” content?
To a certain level, no, as YouTube considers “clearly unrealistic content,” color or lighting adjustments, “special effects like background blur,” and “beauty filters or other visual enhancements” to be excluded even when AI-generated content is being used.
A support page further dives into more examples of what does and does not need disclosure.
One area YouTube very much requires disclosure is with deepfakes, explained as “digitally generating or altering content to replace the face of one individual with another’s.”YouTube says and not disclosing the use of AI could open a channel up to penalties including suspension from the Partner Program used to monetize videos on the platform.
When content is undisclosed, in some cases YouTube may take action to reduce the risk of harm to viewers by proactively applying a label that creators will not have the option to remove.
Additionally, creators who consistently choose not to disclose this information may be subject to penalties from YouTube, including removal of content or suspension from the YouTube Partner Program.
YouTube says that viewer-facing labels for “altered or synthetic” content will appear on mobile, desktop, and TV “in the weeks ahead,” starting with the YouTube app on mobile, but the disclosure checkbox for creators starts rolling out today.
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YouTube is now requiring content creators to disclose the use of “altered or synthetic” content that includes AI, after announcing the initiative late last year.

YouTube said today in a blog post that content producers must now verify whether or not their video contains “altered or synthetic content.”. This type of content is defined as realistic-looking but created using synthetic or altered media. This new disclosure’s primary goal is to raise viewers’ awareness of generative AI-generated videos.

Examples of modified and/or synthetic content on YouTube are as follows.

A realistic person’s likeness can be used by digitally modifying content to swap out a person’s face for another’s or by artificially creating a person’s voice to narrate a video.

digitally modifying an image so that it appears to be the face of a different person or creating a voice over a video using a computer program. Changing video footage of actual events or locations: For example, altering a real cityscape to look different from its actual state or making it seem as though a real building caught fire.

For instance, altering a real cityscape to make it appear different from reality or creating the appearance that a real building caught fire. Creating realistic scenes: Putting a fictional major event—like a tornado heading toward a real town—into realistic visual form.

Nevertheless, we are unsure of the precise location of the cutoff. To some extent, the answer is no. YouTube excludes video effects, color or lighting changes, “special effects like background blur,” and “beauty filters or other visual enhancements” even in cases where AI-generated content is utilized. It also considers “clearly unrealistic content.”.

Additional examples of what requires disclosure and what does not are provided on a support page. Deepfakes, which are defined as “digitally generating or altering content to replace the face of one individual with another’s,” are one area where YouTube strictly enforces disclosure. “.

According to YouTube, a channel that uses AI without disclosing its usage may face consequences, such as suspension from the Partner Program, which is used to monetize videos on the platform.

YouTube may occasionally take proactive measures to lower the risk of harm to viewers when content is not disclosed, such as proactively applying a label that content creators cannot remove. Furthermore, YouTube may impose fines on creators who repeatedly fail to reveal this information, which could include content removal or suspension from the YouTube Partner Program.

For “altered or synthetic” content, YouTube claims that viewer-facing labels will show up on TV, desktop, and mobile devices “in the weeks ahead.” However, today is the first day that creators can begin using the disclosure checkbox.

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