Walmart has updated its logo for the first time in 20 years — and shoppers are seriously stunned.
The retailer describes the new look as “a comprehensive brand refresh that reflects its evolution,” but many beg to differ.
“Walmart just unveiled their new logo.
“I hope people will still be able to recognize that’s Walmart,” a third person sarcastically quipped.
“Genius.” Walmart’s brand refresh will roll out across platforms and channels in January.
Customers are in complete shock after Walmart changed its logo for the first time in 20 years.
Although many people disagree, the retailer calls the new appearance “a comprehensive brand refresh that reflects its evolution.”.
The company claims that a wordmark “inspired by [founder] Sam Walton’s classic trucker hat” with a contemporary, custom font is one of the main components of the “refresh.”. In order to “keep the brand fresh,” the True Blue and Spark Yellow color scheme was modified. “.”.
Many, though, failed to notice any distinction between the old and new styles.
Recently, Walmart unveiled their new logo. On X, someone angrily said, “It looks the f–king same.”.
Another shocked commentator exclaimed, “I can’t believe someone got paid for this.”.
Sarcastically, a third person remarked, “I hope people will still be able to recognize that’s Walmart.”.
A user bemoaned, “I suppose they claimed to have spent $2.01 million to alter the shade of blue.”.
Others, however, noted that the irate social media conversation is evidence that the rebrand was successful in the manner the retailer intended.
People are talking about it, and since the old logo resembles the sun-damaged version of the new one, they won’t have to spend millions to change the physical branding, according to one commenter. “Very intelligent. “.”.
In January, Walmart will introduce its redesigned brand across all platforms and channels. The process started to be implemented in physical stores in October 2024, according to the company, and “the remaining stores will continue to be redesigned over time.”. “”.