There seems to be less of an increase in the number of Artificial Intelligence Overviews shown by Google

Ars Technica

AI Overviews in Google Search, as Google itself said, are a feature of Search and will appear going forward when the system decides they might be useful, whether you want them or not.
Roughly a week after AI Overviews were made widely available, though, mistakes made by the AI were quickly made viral.
Google defended AI Overviews on multiple occasions afterward, but also said it would take “swift action” on some of the dangerous replies.
On May 30, Google again defended AI Overviews, but also said that it would make improvements.
Now, data from BrightEdge, an enterprise SEO platform, suggests Google may have also toned back AI Overviews in Search to a considerable extent.
Shared with Search Engine Land, this new data suggests that Google is only showing AI Overviews in around 15% of searches made, and usually in a collapsed or “opt-in” state.
This data is based on both when SGE was still an opt-in test, as well as since AI Overviews rolled out widely.
More on Google Search: Google explains AI Overviews’ viral mistakes and updates, defends accuracy Google Search adds air quality to Weather card Google might have accidentally published docs about how Search works


After making some viral blunders, Google pulled back from its mid-May rollout of AI Overviews for all users. According to recent research, the feature may only be showing up in 15% of search queries.

Google itself stated that AI Overviews in Search are a feature of Search and will show up in the future if the system determines they might be helpful, whether or not you want them to. Google began rolling out the feature on a wide scale on May 14. As we quickly noticed, it appeared to be less prevalent than when the Search Generative Experience (SGE) experiment first launched in 2023.

However, errors made by the AI quickly went viral, about a week after AI Overviews were made publicly available. After then, Google defended AI Overviews several times while announcing that it would take “swift action” against some of the risky responses. Google reaffirmed its support for AI Overviews on May 30 but also promised updates.

Currently, information from the enterprise SEO platform BrightEdge indicates that Google may have also significantly reduced the use of AI Overviews in Search.

According to newly released data that was shared with Search Engine Land, only about 15% of searches on Google appear to include AI Overviews, and when they do, they typically appear collapsed or in a “opt-in” format. When Google first started rolling out AI Overviews, that percentage was somewhere between 40 and 50 percent. When collapsed or manually activated Overviews were taken into account, it was as high as 84 percent.

Both before AI Overviews went public and after SGE was still an opt-in test are the basis for this data. Consequently, although the notion that Google reduced the usage of Overviews from 84 percent to 15 percent is not true, this data does demonstrate that the company has significantly reduced the frequency of Overview appearances. Additionally, anecdotally, we have observed that during the last few weeks.

In addition, BrightEdge notes that AI Overviews are more likely to show up in Search when there is a question in the query or when a Featured Snippet is also present. That basically matches expectations, since local searches and other similar queries don’t cause AI to kick in.

Going forward, what does this mean? It’s clear that Google isn’t giving up on AI in Search, and it probably shouldn’t, as there are some really fantastic ideas in the works, but considering the initial negative feedback from the public, it might be prudent to scale back. As Google once stated:.

We appreciate your continuous feedback and will continue to strengthen our defenses, especially against edge cases, and improve when and how we present AI Overviews.

See here for more about Google Search.

Google clarifies and defends the accuracy of AI Overviews’ viral errors and updates.

Air quality is added by Google Search to the weather card.

It’s possible that Google unintentionally released documents detailing the operation of Search.

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