There is a popular YouTube channel that scored more than $100 million in investment

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Popular YouTube group Dude Perfect, which first rose to popularity for its basketball trick shots, has secured a significant nine-figure investment, in the range of $100 million to $300 million, from private investment firm Highmount Capital.
Dude Perfect has five members – Coby Cotton, Cory Cotton, Tyler Toney, Garret Hilbert and Cody Jones.
They met at Texas A&M University and launched their YouTube channel in 2009.
The Dude Perfect YouTube channel has over 60 million subscribers with over 17 billion views.
Dude Perfect is more than just a YouTube channel.
Highmount Capital plans to be a long-term financial partner with Dude Perfect and sees the group expand outside of posting online.
“It will be continued watching, but also give families, in particular, a chance to touch and feel what they’ve come to love from Dude Perfect,” said Cotton.
The Dude Perfect team has become adept at family-friendly entertainment, which has been key in attracting more advertisers on YouTube.


A substantial nine-figure investment, estimated to be between $100 million and $300 million, has been made by the well-known YouTube group Dude Perfect, which initially gained notoriety for its basketball trick shots. The investment comes from the private investment firm Highmount Capital. The money will help Dude Perfect expand outside of the creator economy and investigate new strategic opportunities.

Dude Perfect co-founder Coby Cotton says, “We’re really excited to try to unlock some of the vision and stuff that we were afraid would only be dreams up to this point.”. Our main goal is to scale numerous projects that we haven’t even come close to being able to do until now. “.”.

The five members of Dude Perfect are Cody Jones, Tyler Toney, Cory Cotton, Coby Cotton, and Garret Hilbert. Launching their YouTube channel in 2009, they met while attending Texas A&M University. Live tours, TV appearances, and brand agreements with big advertisers resulted from the videos’ viral success.

With more than 60 million subscribers and more than 17 billion views, the Dude Perfect YouTube channel is quite popular. Information from Social Blade places it as the 35th most-subscribed channel.

Dude Perfect isn’t just a channel on YouTube. Securing multiple brand partnerships, such as creating a board game, a line of Nerf products, and their own smoothie at Smoothie King, is what this team of 25 employees, based in their headquarters in Frisco, Texas, is all about.

According to Jason Illian, co-founder of Highmount Capital, “it’s really just letting families bond with you and with each other, whether it’s toys, or food and beverage or whatever.”. “They created such a fantastic business that we wish to operate alongside them and allow them to expand even more quickly. “.

A long-term hold structure is used for the investment. Highmount Capital sees Dude Perfect as a long-term financial partner and hopes to see the group grow beyond its online postings.

The group, known as “Dude Perfect 2.0,” has big plans for the future that include opening a retail location, launching a streaming service, bringing a toy and game line to Walmart, and even building a $100 million theme park.

“Families, in particular, will get the opportunity to touch and feel what they’ve grown to love from Dude Perfect in addition to continuing to watch,” Cotton said.

The Dude Perfect crew has gotten really good at providing entertaining content for families, which has helped them draw in more sponsors to their YouTube channel.

According to Illian, “the next generation is not walking in and flipping on cable TV.”. “They are bringing in their phones, following, and subscribing.”. They are listening to these individuals, too. “.

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