Subway’s footlong sandwiches are getting a new price.
Beginning Aug. 26, all footlongs will cost $6.99, down from a high of as much as $14 in some markets, the food chain said Friday.
It marks Subway’s foray into the value menu wars as fast-food restaurants try to to win back customers who say food prices are too high.
The offer, only available for purchases made through Subway’s app or website with code “699FL,” will end Sept. 8.
Subway overs 22 different sandwich varieties, and customers can also create their own custom subs.
In announcing the new footlong price, Subway acknowledged Americans’ struggles with the rising cost of living, as well as their heightened sensitivity to food prices.
The fast food giant’s global sales slumped in the second quarter, marking the first decline for the fast-food giant since 2020.
Management attributed the slowing foot traffic to low-income consumers paring their spending on food outside the home.
The cost of Subway’s footlong sandwiches has changed.
Starting in August. 26. The fast food chain announced on Friday that all footlongs would now only cost $6.49, down from a peak of as much as $14 in some markets. This represents Subway’s entry into the value menu wars, a move made by fast-food chains in an attempt to win back patrons who feel that their prices are too high.
The promotion, which is limited to purchases made using the code “699FL” on the Subway app or website, expires on September. 8. Customers can customize their own subs from a menu that offers over 22 different sandwich options.
The decision comes after other fast food chains, who have been struggling recently to increase sales and entice customers weary of inflation into their restaurants and stores, unveiled their special summer menus. Subway recognized the increase in the cost of living and the increased sensitivity of Americans to food prices when it announced the new footlong price.
Doug Fry, president of Subway North America, said in a statement that “today’s diner is stretched more than ever, and too often that means a tradeoff on quality, variety, or flavor to find an affordable meal.”.
Since the pandemic, restaurant costs have increased, leading some customers to choose to eat in. Government data shows that since January 2020, the cost of eating out has increased by 28%, surpassing the overall inflation rate of 21% during that same time.
As a result, some chains are lowering their prices to try and get customers back in. For example, McDonald’s offered a $5 value meal for a short period of time in June. The fast food chain’s worldwide sales plummeted in the second quarter, the first drop since 2020. Management ascribed the decline in foot traffic to lower-class customers cutting back on their expenditures on takeout food.
