Netflix is increasing subscription prices in the U.S. and other markets — including the first hike on its ad-supported plan.
Under the new pricing in the U.S., Netflix’s Standard plan without ads will rise by $2.50 — going from $15.49 to $17.99 per month.
It’s been three years since Netflix upped the pricing of the Standard tier, which provides two simultaneous HD streams.
In addition, Netflix’s ad-supported tier will cost $7.99 per month, up $1 from $6.99.
The last time Netflix raised the U.S. price of the Standard plan was in January 2022.
In addition to the price hikes, the streamer disclosed its Q4 2024 earnings results on Tuesday. The company also reported its largest-ever quarterly subscriber growth, gaining 180.9 million for the quarter.
With the new U.S. prices. S. The price of Netflix’s ad-free Standard plan will increase by $2.50, from $15.49 to $17.99 per month. Three years have passed since Netflix raised the cost of the Standard tier, which offers two HD streams at once.
Additionally, the price of Netflix’s ad-supported tier will increase from $6 to $7 per month by $1. The Premium tier, which allows for four streams at once, will cost $24.99 per month, an increase of $2. A primary account’s monthly fee for adding an Extra Member has increased from $7.99 to $8.99.
“We will periodically ask our members to pay a little more so that we can re-invest to further improve Netflix as we continue to invest in programming and deliver more value for our members,” the company stated in its quarterly letter to investors. In light of this, we are changing the costs of the majority of plans in the United States today. S. . Canada, Argentina, and Portugal (which was already taken into account in our October 2024 2025 guidance). “”.
“We believe that our starting price” for Standard With Ads, even after the price increase, “is an incredible entertainment value,” co-CEO Greg Peters stated during the analyst earnings call. Additionally, it is a very easy point of entry. “”.
In its final significant U. A. price increase In October 2023, Netflix increased the monthly cost of its Basic plan in the United States from $9 to $11 per month. A. and increased the Premium price to $22.99 from $19.99. Within the U.S. S. . and a few other markets, the Basic plan is no longer available; instead, the entry-level choice is the “Standard With Ads” tier. The monthly fee for the streamer’s ad-supported service was still $6.999 in the United States at that time. S. . and the monthly price of the Standard package remained at $15.49. When did Netflix raise the U.S. last? S. The Standard plan’s cost was set in January 2022.
Netflix updated its 2025 outlook when it announced the Q4 earnings and price increases. It now projects revenue of between $43 and $44 billion, up $500 million from its previous estimate, and an operating margin of 29 percent, up 1 percentage point from its previous estimate.
Regarding the Q4 earnings, analyst and PP Foresight founder Paolo Pescatore stated, “Netflix reinforces its dominant position and is utterly dominating the streaming market.”. With a far more robust and varied programming slate than its competitors, it is now showing off its power by modifying prices. “.”.
Ad-supported plans accounted for more than 55% of sign-ups in its ad countries in Q4 of this year, according to the company’s Tuesday report, and membership on the ads plan increased by almost 30% from quarter to quarter. In order to give its members more options and flexibility, Netflix also announced on Tuesday that it would be launching an “Extra Member With Ads” service in ten of the twelve countries where it currently offers an advertising plan. “”.
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