As iPhone sales slow down, Apple’s services become more important to grow the company’s revenue.
Looking into which of the company’s offerings are most popular, CIRP has published a report revealing what services Apple customers use.
Apple shared back in 2023 that it surpassed 1 billion paid subscriptions with over 2 billion active customer devices.
CIRP has looked into this in the past and is out with a fresh report today showing how Apple’s services demand has changed.
For 2024, paid iCloud upgrades are the most popular service with 64% of Apple users having that service.
Apple Music is in second place with 42% of Apple users subscribed – up from 36% in 2022.
Which of these Apple services do you find valuable?
Recent reports from CIRP: Here’s how long Mac users are keeping their computers iPhone 15 adoption continues to weaken compared to iPhone 14 Here’s the most popular Apple Watch in 2024 Top image via Apple
Apple’s services become more crucial to increasing the company’s revenue as iPhone sales decline. In an investigation into the most well-liked products and services offered by the company, CIRP released a report that details the services that Apple users utilize.
Around 2 billion customer devices are in use, and Apple revealed in 2023 that it had over 1 billion paid subscriptions. What precisely are those subscriptions, though?
CIRP has previously examined this and has released a new report today that demonstrates the shift in Apple’s service demand.
Twenty-four percent of Apple users have paid for iCloud upgrades, making it the most popular service for 2024. This represents a rise from 60% in 2022.
Second place goes to Apple Music, which has 42% of Apple users as subscribers, up from 36% in 2022.
Following closely behind with adoption rates of 37, 35, and 32 percent were Apple Podcast, AppleCare, and Apple TV(+?).
Apple reported an impressive $24.21 billion in services revenue for the third quarter of its fiscal year, up 14% year over year.
Apple has never raised the free 5 GB tier of iCloud storage, despite the fact that our iPhones and iPads are now more powerful devices. This implies that practically everyone must upgrade to a paid account if they wish to use the service to store backups or other types of data.
Which of these Apple services do you think is worth using? Let us know in the comments!
Current CIRP reports:.
This is the average lifespan of a Mac user’s machine.
Comparing iPhone 15 to iPhone 14, the latter’s adoption is still declining.
This is the Apple Watch that will be most in demand in 2024.
Above photo courtesy of Apple.
