Apple just revealed new details that will change the phone forever

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If you thought the release of the latest iPhone software, iOS 17.4, meant that things could get back to normal in the world of iPhone, think again.
Apple just announced new details of how the iPhone is changing.
In response to the Digital Markets Act in the European Union, an Apple rule change updates how app marketplaces will work on the iPhone.
These changes are for EU residents now, but governments around the world will be looking closely to see if they should adopt similar legislation.
Watch this space.
Big changes are coming, faster than ever, to the iPhone.
Getty ImagesMarch 13 update below.
This post was first published on March 12, 2024.
Previously, Apple had said that if you were an app marketplace operator, you needed to allow submissions from other developers.
Today’s change means that marketplaces can choose to offer apps from one developer only.
MORE FROM FORBES iOS 17.4.1: Unexpected New iPhone Update Just Days Away, Report SaysApple says, “We’re providing more flexibility for developers who distribute apps in the European Union (EU), including introducing a new way to distribute apps directly from a developer’s website.”Providing the developer has agreed to the Alternative Terms Addendum for Apps, they have new options for their apps.
First, they can plump for alternative app marketplaces.
“Marketplaces can choose to offer a catalog of apps solely from the developer of the marketplace.”Or they can link out to purchase.
This means, “When directing users to complete a transaction for digital goods or services on an external webpage, developers can choose how to design promotions, discounts, and other deals.
The Apple-provided design templates, which are optimized for key purchase and promotional use cases, are now optional.”MORE FROM FORBES Apple Makes Another Sudden U-Turn For Apple Watch Ultra 3, Report ClaimsThat’s a huge difference, offering developers much more freedom in how they transact for digital goods.
Then, in a matter of weeks, comes the biggest change of all.
Apple describes it like this: “Web Distribution, available with a software update later this spring, will let authorized developers distribute their iOS apps to EU users directly from a website owned by the developer.
Apple will provide authorized developers access to APIs that facilitate the distribution of their apps from the web, integrate with system functionality, back up and restore users’ apps, and more.”It’s hard to take on board just what a big change this is.
Until now, you could download progressive web apps, but proper apps had to come from one place only, the App Store.
With this change, when it comes, EU users will be able to go to a website and click a download link.
Things are moving fast for the iPhone.
MORE FROM FORBES Apple Suddenly Confirms New iPhone Update’s Controversial SurpriseMarch 13 update.
Proof, if proof were needed, that the latest changes to the iPhone because of the DMA are having an immediate effect, came today from a browser company.
Brave, which describes itself as “the browser that puts you first,” says there’s been a steep increase in installations on the iPhone since the iOS 17.4 update went live.
In a post on X, Brave said, “Why did Apple and Google make it hard to switch default browsers for so many years?
Because it’s a powerful way to block competitors.
Just look at what happened to Brave installs on iPhone in the EU when Apple rolled out a new default browser choice screen on March 6th.”It also published a graph showing that daily installs, which were around 7,000 to 8,000 in late January shot up to 11,000 as soon as iOS 17.4 was released.
That’s because one of the elements added by Apple to comply with the legislation is a new splash screen shown to users when they first open Safari after installing the update.
Apple provides, for the first time, a list of the most downloaded browsers, in a random order, for users to choose between.
And, as you know, these requirements are EU-specific, for now, but other countries could implement similar changes in the future.

Rethink your assumptions if you believed that the release of iOS 17.4, the newest iPhone software, meant that everything would return to normal in the iPhone world. Apple recently revealed additional information about the upcoming changes to the iPhone. An update to an Apple regulation modifies the iPhone app marketplaces’ functionality in response to the Digital Markets Act in the European Union. Currently only applicable to citizens of the EU, governments worldwide will be closely examining whether or not to enact legislation along these lines. Observe this area.

The iPhone will see significant changes more quickly than before. Getty Photo.

Updated on March 13th below. On March 12, 2024, this post was initially published.

Previously, Apple had mandated that operators of app marketplaces accept submissions from other developers. The modification made today allows marketplaces to select to only display apps from a single developer.

ADVANCED FORBES iOS 17.4. 1: A report claims that an unexpected new iPhone update is coming soon.

“We’re giving developers who distribute apps in the European Union (EU) more flexibility,” states Apple, “including introducing a new way to distribute apps directly from a developer’s website.”. “.

The developer has additional options for their apps, provided they have accepted the Alternative Terms Addendum for Apps.

They can choose to use alternate app stores first. Marketplaces have the option of only providing a list of apps that are created by the marketplace developer. “.

You can also link out to make a purchase. This implies that developers have the freedom to create promotions, discounts, and other offers when sending users to an external webpage to finish a transaction for digital goods or services. The design templates that Apple offers, which are tailored for important purchase and promotional use cases, are no longer required. “.

MORE FROM FORBES: Apple Reverses Course on the Apple Watch Ultra 3 Again, Claims Are Report.

That makes a significant difference and gives developers a lot more flexibility in how they handle transactions for digital goods.

Then the biggest change of all occurs within a few weeks. According to Apple, Web Distribution will enable approved developers to directly distribute their iOS apps to EU users from a website owned by the developer. It will be made available with a software update later this spring. Apple will grant authorized developers access to APIs that will enable them to backup and restore user apps, integrate their apps with system functionality, and distribute their apps over the web. “.

It’s challenging to realize what a significant shift this is. Progressive web apps were available for download up until now, but legitimate apps could only be obtained through the App Store.

EU users will be able to visit a website and click a download link once this change takes effect. Things with the iPhone are developing quickly.

MORE FROM FORBES Apple Unexpectedly Verifies Controversial Surprise of New iPhone Update.

Updated 13 March. A browser company provided evidence today, if evidence were needed, that the most recent modifications to the iPhone due to the DMA are taking effect right away.

After the release of the iOS 17.4 update, Brave, which bills itself as “the browser that puts you first,” reports a sharp rise in iPhone installations. Brave wrote in a post on X, “Google and Apple blocked rival browser switching for years, which is why they made it difficult to change default browsers.”. When Apple released a new default browser choice screen on March 6th, just take a look at what happened to Brave installs on iPhones in the EU. “.

Also, it released a graph demonstrating how, following the release of iOS 17.4, daily installs—which had been between 7,000 and 8,000 in late January—soared to 11,000 immediately.

This is due to the fact that Apple included a new splash screen that users see when they launch Safari for the first time after installing the update as one of the elements added to comply with the law. For the first time, Apple offers users a list of the most popular browser downloads arranged in random order.

As you are aware, these regulations are currently unique to the EU, but they may be changed in the future by other nations as well.

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