Ahead of the Apple Watch Series 10 announcements, the Apple Store is down

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Following usual tradition when Apple is launching new hardware, the Apple Online Store is down ahead of the ‘Glowtime’ Apple event which kicks off at 10 AM Pacific Time today.
The company is expected to announce a new iPhone lineup; iPhone 16, iPhone 16 Plus, iPhone 16 Pro and iPhone 16 Pro Max.
Assuming Apple follows its normal pattern, the iPhone 16 range will go up for preorder this Friday, September 13.
The headline feature of the new iPhones will be a new button, possibly called the ‘camera button’.
The iPhone camera button will also be swipeable, enabling seamless zoom.
iPhone 16 will also feature a new chip, A18 and A18 Pro, upgraded cameras, and a new array of colors.
The iPhone 16 and iPhone 16 Plus rear cameras have been moved to a new vertical stacked layout, enabling spatial video recording for the first time.
For the Apple Watch, on its tenth anniversary, we are expecting Apple to unveil the Series 10 lineup.
The new AirPods range is expected to feature two models, a high-end and a low-end model, both sitting below AirPods Pro in price.
Updates to iPad and Mac are scheduled for later this year, probably announced at another Apple event in October, so don’t expect them to be talked about today.

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The Apple Online Store will be unavailable prior to today’s “Glowtime” Apple event, which begins at 10 AM Pacific Time, in keeping with custom whenever Apple releases new hardware.

A new iPhone lineup consisting of the iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max is anticipated to be unveiled by the company. There will also be an announcement for the Apple Watch Series 10, which will have a new design, bigger screens, a new generation of AirPods, and maybe some other surprises.

This Friday, September 13, is when preorders for the iPhone 16 range will open, assuming Apple sticks to its regular schedule. A week later, the phones were scheduled to go on sale, officially on September 20. Although you won’t be able to purchase one just yet, the store will display the new phones’ features and specifications.

It’s possible that Apple will begin selling AirPods, also known as Watches. These gadgets have occasionally been put up for sale right after the announcement.

A new button on the upcoming iPhone models—possibly dubbed the “camera button”—will be its standout feature. With a simple physical depression gesture, users will be able to effortlessly take pictures and videos. The button is anticipated to be capacitive, functioning similarly to more expensive dedicated camera shutter buttons in that a half-press will cause the camera app to focus on the currently selected subject. Additionally, the iPhone camera button will be swipable, allowing for smooth zoom.

In addition, the A18 and A18 Pro chips, improved cameras, and a wider range of colors will all be present in the iPhone 16. For the first time, spatial video recording is possible with the iPhone 16 and iPhone 16 Plus thanks to a new vertical stacked camera arrangement. While many of Apple’s most impressive AI features won’t be available for some time, the company is anticipated to promote Apple Intelligence features in tandem with the release of the new phones.

We anticipate Apple revealing the Series 10 lineup for the Apple Watch on its tenth anniversary. There will be two sizes available, and they should have larger screens and thinner chassis than their Series 9 equivalents. Another significant addition that will increase the Watch’s potential as a health companion is sleep apnea detection.

Two models—one high-end and one low-end—that are priced lower than AirPods Pro are anticipated to be included in the new AirPods lineup. Some kind of active noise cancellation is allegedly present in the more expensive “AirPods 4.”. Today, Apple may also be updating the AirPods Max, their premium headphones, to include a USB-C port for charging. It is anticipated that AirPods Pro will not be updated until 2025.

It is unlikely that updates for the iPad and Mac will be discussed today because they are planned for later this year and will most likely be revealed at another Apple event in October.

For complete coverage of Apple’s September event, including live coverage of all the announcements, stay tuned to 9to5Mac.

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