A $1 million in-season tournament will be run by NASCAR and Amazon

RACER

NASCAR has announced the formation of an in-season tournament that will take place in 2025 with its new broadcast partners Amazon Prime Video and TNT Sports, and award $1 million to the winner.
The tournament will start with the final three races that air on Prime Video.
Those races will determine driver seeding in the head-to-head bracket for the top 32 drivers.
TNT Sports, which will broadcast the five NASCAR Cup Series races after the five on Prime Video, will carry the tournament.
The highest-finish driver in each race advances in the tournament.
“Having head-to-head driver matchups for each one of TNT’s NASCAR Cup Series races will add a compelling fan engagement element across media platforms like TNT, Bleacher Report, House of Highlights, and NASCAR digital platforms.” Prime Video and TNT Sports will split 10 midseason NASCAR Cup Series races beginning in 2025.
“It’s never been a better time to be a fan of motorsports, and this new first-ever in-season tournament will bring a new competitive dynamic to NASCAR’s summer race weekends,” said Craig Barry, Executive Vice President and Chief Content Officer, TNT Sports.
“This tournament will showcase the league’s ability to drive innovation and engage fans with increased competition during a key part of the NASCAR schedule.”

NEGATIVE

In 2025, NASCAR and its new broadcast partners, Amazon Prime Video and TNT Sports, will hold an in-season tournament. The winner will receive a $1 million prize.

The last three races that stream on Prime Video will kick off the competition. The top 32 drivers’ driver seeding in the head-to-head bracket will be decided by those races. The top finish in each of the three races will determine seeding, and in the event of a tie, the next-best finish and season point position will be used to break the tie.

The tournament will be carried by TNT Sports, which will air the next five NASCAR Cup Series races on Prime Video after the current five. In each race, the driver with the best finish moves on to the tournament.

“We were thrilled to work with Prime Video and TNT Sports to collaborate on fan engagement concepts that drive storylines in our sport and innovation from a production perspective, especially with the launch of our new media rights partnerships in 2025,” stated Brian Herbst, SVP of Media and Productions for NASCAR. “The NASCAR industry has discussed the idea of an in-season tournament, and as we began to focus on adding promotional elements that drive interest throughout the season, we were excited about the opportunity to leverage the marketing power of Amazon and TNT Sports to make this a reality.”.

Every NASCAR Cup Series race on TNT will feature head-to-head driver matchups, which will enhance fan engagement on media platforms such as TNT, Bleacher Report, House of Highlights, and NASCAR digital platforms. “.

Starting in 2025, ten NASCAR Cup Series midseason races will be split between Prime Video and TNT Sports. Through 2031, the new media rights agreement is in effect.

“There has never been a better moment to be a motorsports enthusiast, and this inaugural in-season competition will introduce a fresh competitive atmosphere to NASCAR’s summer race weekends,” stated Craig Barry, TNT Sports’ executive vice president and chief content officer. NASCAR is the ideal partner to help TNT Sports realize its creative and innovative vision for our networks and platforms. TNT Sports has always been at the forefront of these efforts. “.

Charlie Neiman, Head of Sports Partnerships at Prime Video, stated, “We’re thrilled to be a part of NASCAR’s first in-season tournament next season.”. “During a crucial period of the NASCAR schedule, this tournament will highlight the league’s capacity to foster innovation and excite fans with heightened competition. “.

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