220M Play Points users have used the Play Pass in the past year

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Google is at the Games Develop Summit (GDC) this week and has a number of Android-related announcements, including progress about Play Pass and Play Points.
Google says Play Points is “one of the largest loyalty programs in the world” with over 220 million members in 35 markets and an upcoming launch in Brazil later this year.
For developers, Google says the program helps “retain users and reach new ones.”Meanwhile, Google Play Pass with over 1,000 ad-free Android games and apps — $4.99 per month or $29.99 annually — “has grown over 120% in subscriptions over the past year.”It now includes in-game items and discounts from popular games, like EA SPORTS FC Mobile, Mobile Legends: Bang Bang, MONOPOLY GO!, and Roblox.
Those developers have found that “the majority of users [spend] more than the offer amount provided by Play Pass.”Finally, Play Pass is coming to South Korea “later this year.”Elsewhere, “enhanced” Google Play store listings will “more prominently display your game updates, new content, and promotions directly,” including videos and an AI-generated FAQs section.
These improvements are currently limited to English language users and to select titles that are part of the early access program.
If you’re interested in testing the enhanced store listing for your game and helping shape this feature with your feedback, you can express interest here.
Google Play Games on PC is adding native PC game publishing support.
Some titles — Lineage2M, Odin: Valhalla Rising, Genshin Impact, and Dragonheir: Silent Gods — are already available.
Developers can find the Google for Games Developer Summit sessions here.
More on Google Play:

This week at the Games Developer Summit (GDC), Google is making a number of announcements about Android, including updates on Play Pass and Play Points.

With over 220 million members in 35 markets and a planned launch in Brazil later this year, Google claims that Play Points is “one of the largest loyalty programs in the world.”. According to Google, the program helps developers “retain users and reach new ones.”. “.

Google Play Pass, which costs $4.99 per month or $29.99 annually and offers over 1,000 ad-free Android games and apps, “has grown over 120 percent in subscriptions over the past year.”. “.

Popular games such as EA SPORTS FC Mobile, Mobile Legends: Bang Bang, MONOPOLY GO!, and Roblox now offer in-game items and discounts. The majority of users “spend more than the offer amount provided by Play Pass,” according to the developers’ findings. “.

“Later this year,” Play Pass will finally arrive in South Korea. “.

Videos and an AI-generated FAQs section are among the “enhanced” Google Play store listings that will “more prominently display your game updates, new content, and promotions directly” in other places. Additionally, YouTube videos will show up in the Games tab/feed.

As of right now, only English-speaking users and a few chosen early access titles can take advantage of these enhancements. You can indicate your interest in testing the improved store listing for your game and providing feedback to help shape this feature by going here.

Native PC game publishing support is now available on Google Play Games for PC. A few of the titles are already available: Dragonheir: Silent Gods, Odin: Valhalla Rising, Genshin Impact, and Lineage2M. Together, these add to the more than 3,000 (Android) games available in more than 140 nations.

The Google for Games Developer Summit sessions are accessible to developers here.

See Google Play for more:.

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