A car manufacturer wants to promote its electric vehicles to environmentally conscious users living in the city after office hours.
This is then used to build or improve a profile about you (that might include possible interests and personal aspects).
It wants to target advertising to users who previously looked at running shoes on its mobile app.
An unrelated news platform with which you have had no contact builds a profile based on that viewing behaviour, marking space exploration as a topic of possible interest for other videos.
Vendors21 vendor(s) Adex (Virtual Minds) Adsquare Airtory Inc Aniview Appier BeOp Bmind (Jakala) Cynapsis Interactive Dentsu Epsilon
A variety of social media platforms that we have integrated into the website to allow you to share our content with your friends and networks are responsible for setting these cookies. They can create a profile of your interests by following your browser around other websites. This could have an effect on the messages and content you see on other websites. You might not be able to see or use these sharing tools if you reject these cookies.
We can measure and enhance the functionality of our website by using these cookies to track visits and traffic sources. We can see how users navigate the site and determine which pages are the most and least popular thanks to them. All of the data that these cookies gather is aggregated, making it anonymous. If you reject these cookies, we won’t be able to track when you visit our site or how well it works.
In order to perform aggregated traffic measurement and produce performance statistics necessary for the successful operation of the website and the delivery of its content, we employ audience measurement cookies (e.g., to measure performance, to detect navigation problems, to optimize technical performance or ergonomics, to estimate server power needed, and to analyze content performance). These cookies are used exclusively for site and audience measurement. These cookies prevent navigational tracking on other websites, and the information they gather is neither shared nor combined with outside parties. By turning off the slider on the right, you can reject the use of this cookie.
Internet identifiers such as cookies or devices (e.g. 3. Network-based identifiers, login-based identifiers, and randomly assigned identifiers) in addition to additional data (e.g. A. screen size, language, supported technologies, browser type and information, etc. can be saved or read by your device to identify it whenever it connects to a website or app for one or more of the reasons listed here.
Using an app or visiting a website requires the storage or retrieval of information from your device for the majority of the purposes outlined in this notice. For example, in order to identify your device on subsequent visits (by accessing this cookie each time), a publisher or vendor may need to save a cookie on your device during your initial visit to a website.
Vendors 152 vendors.
Sixth sense.
ADYOULIKE (OpenWeb).
ADVENTORI.
Agent Active (Virtual Minds).
Ads by Acuity.
AdElement Media Solutions.
Adara (Gain Rate).
Virtual Minds (Adex).
Adform.
additionally (Virtual Minds).
A limited amount of information, such as the website or app you are using, your approximate location, the type of device you are using, or the content you are (or have been) interacting with, may be used to control the amount of time you see advertisements on this service.
There are 129 vendors.
Sixth sense.
The OpenWeb site ADYOULIKE.
ADVENTORI.
“AMA.”.
Virtual Minds are an active agent.
Ads for Acuity.
Media Solutions by AdElement.
(Rate Gain) Adara.
Adex (Minds in the Cloud).
Use Adform.
Sellers: 117 seller(s).
6sense.
The OpenWeb site ADYOULIKE.
Virtual Minds, or active agents.
Acuity Ads.
Media Solutions AdElement.
Rate Gain, or Adara.
Adex (Minds in the Cloud).
Use Adform.
Virtual Minds (Addition).
Adobe Advertising Cloud.
116 vendors.
Six-sense.
The OpenWeb site ADYOULIKE.
ADVENTORI.
Virtual Minds, or active agents.
Acuity Ads.
Media Solutions AdElement.
Adara (Gain in Rate).
Virtual Minds (Adex).
Use Adform.
Virtual Minds (Adition).
On social media, you came across multiple articles about building a treehouse. To indicate your interest in outdoor and do-it-yourself guide content, this information may be added to a profile. The goal is to enable content personalization, so that, for instance, you are shown more blog posts and articles about treehouses and wood cabins in the future.
Three space exploration videos have been viewed by you on various TV apps. An irrelevant news site that you have never interacted with creates a profile based on your viewing habits, identifying space exploration as a potential subject for future videos.
33 vendors.
Virtual Minds, or Adex.
Adsquare.
Appier.
BeOp.
Bmind (Jakala).
Commanders Act.
Dentsu.
Dianomi.
Simplemedia.
Epsilon.
You use the cooking app of an unaffiliated company after reading articles about vegetarian cuisine on social media. The cooking app’s welcome screen will display vegetarian recipes based on the profile that has been created about you on social media.
On various websites, you have watched three rowing-related videos. According to a profile that was created about you when you visited those various websites to watch online videos, an irrelevant video sharing platform will suggest five more rowing videos that you might find interesting when you use your TV app.
30 vendors.
Virtual Minds, or Adex.
Adsquare.
Appier.
Operate.
Jakala, or Bmind.
Brand metrics.
Commanders Act.
dentsu.
Dianomi. .
simplemedia.
147 vendors.
Six sense.
ABCS INSIGHTS.
ADYOULIKE with OpenWeb.
ADVENTORI.
Virtual Minds are the active agent.
Acuity Ads.
Media Solutions AdElement.
Adara (Gain Rate).
Adelaide. .
Adex (Virtual Minds).
After reading a blog post about hiking on a publisher’s mobile app, you clicked on a link to a related and suggested post. Your responses will be noted as evidence that the original hiking post was helpful to you and that it successfully piqued your interest in the related post. The purpose of this measurement is to determine whether or not to create additional hiking-related posts in the future and where to put them on the mobile app’s home screen.
A video about fashion trends was shown to you, but after 30 seconds, you and a few other users stopped watching. The appropriate duration of upcoming fashion trend videos is then assessed using this data.
Suppliers65 supplier(s).
6sense.
Ads for Acuity.
Adelaide.
Adex (Minds in the Cloud).
Adsquare.
Aniview.
Arrivalist (DNA of Air).
Project Audience.
Operate.
Bidtellect (Simplifi).
The proprietor of an online bookshop requests promotional material that includes the average age and the distribution of males and females by category, as well as the percentage of visitors who either browsed and left the website without making a purchase or who browsed and purchased the month’s last celebrity autobiography. These statistics are then created by using information about how you navigate the website and about your personal traits, along with additional information of that kind.
The goal of an advertiser is to gain a better understanding of the kind of audience that interacts with their ads. It asks a research organization to contrast the traits of users who engaged with the advertisement with the usual traits of users of comparable platforms on various devices. The advertiser can learn from this comparison that the majority of its target audience is between the ages of 45 and 60 and accesses the ads primarily through mobile devices.
Suppliers97 supplier(s).
ABCS INSIGHTS.
Agent Active (Virtual Minds).
AdElement Media Solutions.
Rate Gain, or Adara.
Adex (Minds in the Cloud).
Virtual Minds (Adition).
Adsquare.
Amazon Promotion.
Aniview.
appier.
Information about your usage of this service, including how you interact with advertisements or content, can be very useful for improving existing products and services as well as creating new ones based on user behavior, audience demographics, etc. The creation or enhancement of user profiles and identifiers is not included in this particular goal.
In collaboration with a social media provider, a technology platform observes an increase in the number of users of mobile apps and discovers from their profiles that a large number of them are connecting via mobile connections. To enhance their performance, it employs a new technology to deliver low-bandwidth, mobile device-formatted advertisements.
118 vendors are listed.
Sixsense.
Virtual Minds are the active agent.
AcuityAds.
Solutions for AdElement Media.
Rate Gain, or Adara.
Adelaide.
Virtual Minds, or Adex.
Adform. .
additionally (Virtual Minds).
Advertising with Adobe.
You may be shown content on this service based on limited information, including the website or app you are using, your device type, your approximate location, or the content you are (or have been) interacting with (for instance, to limit the number of times a video or article is presented to you).
On its website, a travel magazine has written about the new online courses that a language school is proposing to enhance international travel experiences. The school’s blog entries are placed at the bottom of the page and are chosen based on your approximate location (for example, blog entries that describe the course curriculum in a language other than the one of the nation you are in).
There is now a new section of articles about the latest football games on a sports news mobile app. Videos showcasing each match’s highlights are included in each article, and they are hosted by different streaming platforms. This data could be used to choose a shorter video to play after a fast-forward.
21 vendors.
Adex (Virtual Minds).
Adsquare.
Air-tory Inc.
Aniview.
Appier.
Operate.
(Jakala) Bmind.
Interactive Cynapsis.
dentsu.
Epsilon.
