A car manufacturer wants to promote its electric vehicles to environmentally conscious users living in the city after office hours.
This is then used to build or improve a profile about you (that might include possible interests and personal aspects).
It wants to target advertising to users who previously looked at running shoes on its mobile app.
An unrelated news platform with which you have had no contact builds a profile based on that viewing behaviour, marking space exploration as a topic of possible interest for other videos.
Vendors21 vendor(s) Adex (Virtual Minds) Adsquare Airtory Inc Aniview Appier BeOp Bmind (Jakala) Cynapsis Interactive Dentsu Epsilon
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Internet identifiers such as cookies or devices (e.g. G. network-based identifiers, login-based identifiers, and randomly assigned identifiers) in addition to additional data (e.g. G. screen size, language, supported technologies, browser type and information, etc. can be read or saved on your device to identify it whenever it connects to a website or app for one or more of the reasons listed here.
Using an app or visiting a website requires the storage or retrieval of information from your device for the majority of the purposes outlined in this notice. For instance, a publisher or vendor may need to install a cookie on your device when you visit their website for the first time so that they can identify your device when you return (by accessing this cookie each time).
Suppliers: 156 suppliers.
Six sense.
A. gang.
ADYOULIKE with OpenWeb.
Adventure.
Virtual Minds, or active agents.
Acuity Ads.
Media Solutions AdElement.
AdTheorent.
Rate Gain, or Adara.
Adex (Virtual Minds).
A limited amount of information, such as the website or app you are using, your approximate location, the type of device you are using, or the content you are (or have been) interacting with, may be used to control the amount of time you see advertisements on this service.
After business hours, a car manufacturer wishes to market its electric cars to city dwellers who care about the environment. After 6:30 p.m., the advertisement is displayed on a page with relevant content (like an article about climate change initiatives). M. to users who appear to be in an urban area based on their vague location.
A major manufacturer of watercolor paints wishes to run an online campaign to promote its newest line of watercolors, reaching as many professional and amateur artists as possible while avoiding placing the advertisement next to irrelevant content (such as articles about painting your home). The frequency with which the advertisement has been shown to you is tracked and restricted in order to prevent overexposure.
There are 133 vendors.
Six-sense.
A. . Mob.
ADYOULIKE with OpenWeb.
ADVENTORI.
AMBA.
Virtual Minds, or active agents.
AcuityAds.
Media Solutions AdElement.
AdTheorent.
Adara (Gain in Rate).
Information about your use of this service, including the forms you fill out and the content you view, may be saved and merged with data about you or similar users, such as data from your past use of this service and other websites or applications. Following that, a profile about you is created or enhanced, which may include personal information and potential interests. Advertising that seems more relevant based on your potential interests may be presented by this and other entities using your profile (also later).
A profile about your interest in bike accessories could be created if you read multiple articles about the best ones to purchase. Later, you might see advertisements for a specific brand of bike accessories on the same or a different website or app that uses or improves this profile. You could refine your profile and assume that you are interested in luxury cycling gear if you also browse a vehicle configurator on the website of a luxury car manufacturer.
An apparel company wants to advertise its new line of upscale baby clothes. In order for advertising to be displayed within partner apps based on profiles of young parents or couples who are presumed to be wealthy and to have a new child, it contacts an agency that has a network of clients with high income customers (such as upscale supermarkets) and requests that the agency create profiles of these individuals.
Vendors: 122 vendors.
Six-sense.
A. Gang.
ADYOULIKE with OpenWeb.
Agent Active (Virtual Minds).
Ads for Acuity.
Media Solutions by AdElement.
AdTheorent.
(Rate Gain) Adara.
Adex (Virtual Minds).
Use Adform.
You may see advertisements on this service based on your advertising profiles, which may include information about your personal characteristics, potential interests, and activity on this service or other websites or apps (such as the forms you fill out or the content you view).
A limited-time running shoe sale is what an internet merchant wishes to promote. It aims to target users who have previously browsed its mobile app for running shoes with advertisements. The mobile app may use tracking technologies to identify that you have previously used it to look up running shoes so that it can show you the appropriate ad.
The appropriate bike accessory advertisement on a different company’s mobile app can be displayed using a profile made for personalized advertising in connection with a user’s website search for bike accessories.
Suppliers: 120 suppliers.
Six sense.
A. . gang.
OpenWeb’s ADYOULIKE.
Adventure.
Agent Active (Virtual Minds).
Acuity Ads.
Solutions for AdElement Media.
AdTheorent.
Adara (Gain in Rate).
Virtual Minds (Adex).
Your past activity on this service or other websites or apps, or similar users, may be combined with information about you that is stored about your activities on this service (e.g., forms you fill out, non-advertising content you view). A profile about you is then created or enhanced using this, and it may include personal information and potential interests, for instance. To make it even easier for you to find content that aligns with your interests, you can use your profile (also later) to display content that seems more relevant based on your potential interests. For example, you can change the order in which content is displayed to you.
On a social media site, you came across multiple articles about building a treehouse. This information may be added to a profile to indicate your interest in outdoor and do-it-yourself guide content (with the goal of enabling content personalization, so that, for instance, you are presented with more blog posts and articles on treehouses and wood cabins in the future).
Three space exploration videos have been viewed by you on various TV apps. Based on your viewing habits, an irrelevant news site that you have never interacted with creates a profile and flags space exploration as a potential subject for future videos.
Thirty-five vendors.
AdTheorent.
Virtual Minds, or Adex.
Adsquare.
Appier.
Be of service.
Bmind (Jakala).
Commanders Act.
dentsu.
Dianomi.
SimpleMedia.
Your content personalisation profiles, which may include information about your activities on this or other services (such as the forms you fill out or the content you view), potential interests, and personal characteristics, may serve as the basis for the content that is shown to you on this service. For instance, this can be used to change the order in which you see content, making it even simpler for you to locate (non-advertising) content that appeals to your interests.
After reading vegetarian food-related articles on social media, you use a cooking app from a different company. Vegetarian recipes will be displayed on the cooking app’s welcome screen based on the profile that has been created about you on social media.
Three videos about rowing have been viewed by you on various websites. Based on a profile created about you when you visited those various websites to watch online videos, an irrelevant video sharing platform will suggest five more rowing videos that you might find interesting when using your TV app.
Sellers 32 seller(s).
AdTheorent.
Virtual Minds, or Adex.
Adsquare.
appier.
BeOp.
Bmind (Jakala).
Brand evaluations.
Commanders Act.
dentsu.
Dianomi.
You can use information about which advertisements you see and how you respond to them to assess how well they have worked for you or other users and whether the advertising’s objectives were met. For example, whether you saw an advertisement, clicked on it, and whether it prompted you to visit a website or make a purchase, etc. Knowing the relevance of advertising campaigns is made much easier by this.
You bought a product after clicking on an advertisement on a publisher’s website about a “Black Friday” sale offered by an online retailer. This purchase will be connected to the click you made. You and other users’ interactions will be tracked to determine the number of ad clicks that resulted in a purchase.
Only a select few have clicked on an advertisement about an online gift shop’s “international appreciation day” discount within a publisher’s app. To help them and their partners (like agencies) optimize ad placements, the publisher would like to know how frequently you and other users have viewed or clicked on certain ad placements within the app, particularly the “International Appreciation Day” ad.
Suppliers: 150 suppliers.
Six sense.
a. Mob.
ABCS INSIGHTS.
OpenWeb’s ADYOULIKE.
Adventure.
Virtual Minds are the active agent.
Ads for Acuity.
Media Solutions by AdElement.
AdTheorent.
(Rate Gain) Adara.
To ascertain whether the (non-advertising) content is effective, you can use information about the content that is shown to you and how you interact with it. A. matched your interests and reached its target audience. Examples include the length of time spent on this service, the websites you visit, and whether you read an article, watch a video, listen to a podcast, or read a product description. The relevance of the (non-advertising) content that is displayed to you can be better understood thanks to this.
On a publisher’s mobile app, you came across a blog post about hiking and clicked on a link to a related and suggested post. Your interactions will be noted as evidence that you found the first hiking post helpful and that it successfully piqued your interest in the related post. This will be measured to determine whether or not to create additional hiking-related posts in the future and where to put them on the mobile app’s home screen.
After 30 seconds, you and a few other users stopped watching the fashion trends video that was shown to you. The appropriate duration of upcoming fashion trend videos is then assessed using this data.
There are 66 vendors.
Sixsense.
Acuity Ads.
AdTheorent.
Adelaide.
Adex (Minds in the Cloud).
Adsquare.
Aniview.
Arrivalist (DNA of Air).
The Audience Project.
Operate.
Reports can be produced using a combination of data sets (such as user profiles, statistics, market research, and analytics data) about how you and other users interact with advertising or (non-advertising) content in order to find commonalities (for example, to identify which target audiences are more receptive to an ad campaign or to certain contents).
In addition to the average age and the male/female distribution of each category, the owner of an online bookstore wants commercial reporting that shows the percentage of visitors who either consulted and left the site without making a purchase or consulted and purchased the month’s last celebrity autobiography. These statistics are then generated by combining information about your personal traits and how you navigate the website with other information of that kind.
An advertiser is interested in learning more about the kind of people who are engaging with their ads. It requires a research organization to contrast the traits of users who engaged with the advertisement with the usual traits of users of comparable platforms on various devices. This comparison informs the advertiser that the target audience for their ads is primarily in the 45–60 age range and primarily accesses them via mobile devices.
Vendors101 vendor(s).
1. Mob.
ABCS INSIGHTS.
Agent Active (Virtual Minds).
Solutions for AdElement Media.
AdTheorent.
(Rate Gain) Adara.
Virtual Minds (Adex).
Virtual Minds, in addition.
Adsquare.
Amazon Promotion.
Data about your usage of this service, including how you interact with advertisements or content, can be very useful for improving existing products and services as well as developing new ones based on user behavior, audience demographics, etc. The creation or enhancement of user profiles and identifiers is not included in this particular goal.
In collaboration with a social media provider, a technology platform observes an increase in the number of users of mobile apps and discovers from their profiles that a large number of them are connecting via mobile connections. To enhance their performance, it employs a new technology to deliver low-bandwidth, mobile device-formatted advertisements.
The advertiser wants to know how to show their ads on a new kind of consumer gadget. To find out if it can create a new system for displaying advertisements on this kind of device, it gathers data about how users engage with this novel kind of gadget.
Sellers 123 seller(s).
Six-sense.
A. Mob.
Virtual Minds are an active agent.
Acuity Ads.
AdElement Media Solutions.
AdTheorent.
Adara (Gain Rate).
Adelaide.
Adex (Minds in the Cloud).
Adform.
Limited information, such as the website or app you are using, your device type, your approximate location, or the content you are (or have been) interacting with, may be used to determine the content that is displayed to you on this service (for example, to limit the number of times a video or article is presented to you).
An article concerning the new online courses that a language school is proposing to enhance international travel experiences has been posted on the website of a travel magazine. The blog entries from the school are placed right at the bottom of the page and are chosen based on your approximate location (for example, blog entries that describe the course curriculum in a language other than the one of the nation you are in).
The most recent football games are now covered in a new section of a sports news mobile app. Videos that highlight each match’s highlights are included in each article and are hosted by a different streaming service. This information could be used to choose a shorter video to play after a fast-forward.
Suppliers21 supplier(s).
Adex (Minds in the Cloud).
Adsquare.
Airtory, Inc.
Aniview.
Appier.
Operate.
Jakala’s Bmind.
Cynapsis Interactive.
dentsu.
Epsilon.
