Kendrick Lamar will perform at the Super Bowl halftime show next February in New Orleans, the National Football League, Roc Nation and Apple Music announced on Sunday.
It is the second time that the rapper, from Compton, Calif., will take part in the event, but will be his first as the headline act.
The booking comes amid a busy year for the rapper.
Earlier this spring, Lamar and Drake traded bars in a high-profile beef, which resulted in Lamar’s hit song “Not Like Us.” “Rap music is still the most impactful genre to date,” Lamar said in a statement.
Lamar last performed on the Super Bowl stage in 2022, as part of the event’s first showcase for hip-hop music, led by the West Coast superstars Dr. Dre and Snoop Dogg, as well as Eminem, 50 Cent and Mary J. Blige.
“Kendrick Lamar is truly a once-in-a-generation artist and performer,” Jay-Z, the founder of Roc Nation, said in a statement.
He has an unparalleled ability to define and influence culture globally.
Kendrick’s work transcends music, and his impact will be felt for years to come.” Thank you for your patience while we verify access.
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As announced on Sunday by the National Football League, Roc Nation, and Apple Music, Kendrick Lamar will play at the Super Bowl halftime show in New Orleans in February of next year. The rapper from Compton, California is doing this for the second time. will be performing at the event, but it will be his first time as the main attraction.
The rapper has had a busy year, which includes this booking. Drake and Kendrick Lamar engaged in a public spat earlier this spring that gave rise to Lamar’s successful single “Not Like Us.”. “.
According to Lamar’s statement, “Rap music is still the most impactful genre to date.”. And I’ll be there to serve as a reminder of why. They made the correct choice. “.
On Sunday, the first Sunday of the league season, when most of its teams play their games, the rapper shared a brief video on social media featuring a football field and a massive American flag as the backdrop. The league then announced Lamar as the performer.
Lamar last graced the Super Bowl stage in 2022, during the inaugural hip-hop music showcase organized by West Coast icons Dr. Dre and Snoop Dogg, along with Eminem, 50 Cent, and Mary J. Blige.
“Jay-Z, the originator of Roc Nation, said in a statement that Kendrick Lamar is a performer and artist that comes only once in a generation.”. His love of hip-hop and culture is profound, and it influences his artistic vision. His ability to define and impact culture around the world is unmatched. Kendrick Lamar’s influence will last for many years because of his work, which goes beyond music. “.
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