Coralie Fargeat’s bold, bloody and buzzy “The Substance” has become the most successful box office release for arthouse distributor and streamer Mubi.
Although the company doesn’t typically report box office numbers, after 10 days the “The Substance” has a North American box office of more than $7 million, including $2.1 million in its second week.
In Mexico, Latin American and several European territories, it even saw a box office rise in week two.
“The Substance” has also been the first capability test for Mubi’s new U.S. team, which has been scaled up to handle a film and release of this size and scope.
Earlier this year, it tapped tapped Amazon MGM Studios and IFC vet Mark Boxer as its U.S. head of distribution, reporting to chief content officer Jason Ropell.
Arthouse distributor and streamer Mubi’s most profitable box office release to date is Coralie Fargeat’s audacious, violent, and buzzy “The Substance.”.
The body horror starring Demi Moore, which Mubi acquired for multiple territories prior to Cannes (where it won best screenplay) for an amount rumored to be in the low double figures, is its biggest acquisition to date. After ten days, the global box office has reached $14.8 million, of which $13.6 million comes from Mubi’s markets.
The amount easily eclipses the $10 million that the company brought in earlier this year with “Priscilla,” which was a significant turning point in the history of Mubi, which was founded in 2007 by London-based Efe Cakarel and had its widest release at the time (breaking the previous record held by “Aftersun” at the box office). However, “The Substance,” which reportedly had a $17,5 million budget, kicks things up a notch, becoming Mubi’s first domestic wide release. s. As an independent distributor, plant a significant flag in the country.
After ten days, “The Substance” has a North American box office of over $7 million, including $21.1 million in its second week, despite the company’s usual refusal to disclose box office figures. An additional $6.6 million in box office revenue was made possible by Mubi and its distribution partners. This amount included an astounding $2 million from Mexico, $1.4 million from the remainder of Latin America, and $1.9 million from the U.S. KK. and Ireland, in addition to nearly $1.03 million from the Netherlands, Germany, and Austria taken together.
Undoubtedly, the North American box office will receive the most attention. While $7 million may be sufficient for an arthouse release, neither the amount nor the average of $1,617 per screen are particularly noteworthy. The film “The Substance,” which runs for two hours and twenty minutes and is a highly graphic, satirical, and extreme genre title, isn’t for the faint of heart, but the numbers were sufficient for it to debut in the first week at the sixth place in the domestic box office.
Due to word-of-mouth and Moore’s own publicity campaign, which has seen her and co-star Margaret Qualley extensively promote the movie throughout the U.S. K. & U. S. Having appeared on talk shows hosted by Drew Barrymore, Graham Norton, Jimmy Fallon, and Jennifer Hudson in recent weeks, Moore maintained a strong hold in its second week, with just a 39 percent decline in the U. S. and a 19% decrease in the U. G. It even experienced a rise in box office revenue in week two in Mexico, Latin America, and several European territories. With the release of “Joker: Foie à Deux” in week three, there is optimism that “The Substance” will maintain its strong momentum. “.
“The Substance,” which was produced by Working Title Films, has received amazing reviews. But, more impressive has been the reaction of viewers to the movie, including those who may not have liked it. Eric Fellner says, “It’s been extraordinary to see.”. Working with a new distributor, or any new thing for that matter, always carries some risk, and this one is no different. However, I think Mubi has done an amazing job releasing the movie, and it’s great to see that they’re keeping it out past the first week, which is why we’re seeing such incredible numbers for week two. “.
For Mubi, the overall box office total may not matter as much even if “The Substance” doesn’t turn a profit (the company wouldn’t disclose its PandA spend). The success of the product may ultimately depend on how much of a splash it makes when it increases its U. s. existence contributes to its positioning as a fresh, fearless, and inventive specialty distributor in a market previously dominated by A24 and Neon. Moore is already part of the awards conversation for a potential best actress nomination, something which — should it continue — further enhances the company’s brand recognition in the arthouse sector.
The first test of Mubi’s new U, “The Substance,” has also been conducted. s. team, which is larger than usual to manage a movie and release this magnitude and breadth. This year, it selected Mark Boxer, an IFC veteran, and Amazon MGM Studios as its U.S. s. under Jason Ropell, chief content officer, as head of distribution.
