John Krasinski and Ryan Reynolds are going to give the summer box office a lift


Paramount will keep its chin up high amid the whole Sony and Skydance takeover headlines and keep the summer box office churnin’ with the John Krasinski-directed/scripted/produced Ryan Reynolds-led family movie, IF, which is hoping to hit $40M.
This is after Disney’s overperformance with 20th Century Studios’ Kingdom of the Planet of the Apes, which posted a $58.4M opening.
It’s been awhile since the marketplace has had a PG-rated live-action original movie, hence if the studio hits $40M on this $110M production, celebrate it.
The movie already has collected around $4M to date from its release last weekend in France and Belgium.
IF hits 56 markets this week including Australia, Brazil, Germany, Italy, Korea, Mexico, Spain, Taiwan and the United Kingdom.
In regards to access to a summer audience, the marketplace has 3% K-12 schools off and 75% colleges on break.
Lionsgate has the R-rated horror reboot The Strangers – Chapter 1, which is in play at 2,800 locations.
The first movie was released in 2008 and starred Liv Tyler and Scott Speedman and was written and directed by Bryan Bertino.


IF, a family film starring Ryan Reynolds and directed, written, and produced by John Krasinski, is expected to gross $40 million. Paramount will keep a straight face in the face of the recent headlines about Sony and Skydance taking over. This comes after Disney overperformed with the $58.4 million opening weekend of Kingdom of the Planet of the Apes from 20th Century Studios.

The m.o of IF. is intended to be a five-quad film that will appeal to viewers aged two to eighty-eight. It’s been a while since the market saw a PG-rated live-action original film, so rejoice if the studio makes $40 million on this $110 million project.

Paramount has reserved IF for more than 4,000 theaters, with the help of high-end large format screens. The movie, which was written by Krasinski, tells the story of a girl who goes on a fantastical quest to reunite forgotten IFs with their children after learning that she has the superpower to see everyone’s imaginary friends.

Kickoff is at 5 p.m. me. Thurs. Since opening in France and Belgium last weekend, the film has already made about $4 million. Australia, Brazil, Germany, Italy, Korea, Mexico, Spain, Taiwan, and the United Kingdom are among the 56 markets that IF will be in this week.

75% of colleges are on break and 3% of K–12 schools are closed, giving the marketplace access to a summer audience.

In the meantime, Kingdom of the Planet of the Apes is expected to drop by 55 percent to 60 percent for a second weekend of $23 million to $26 million, following a $4 point 4 million Monday and a running total of $62 point 8 million. This weekend, the 400 Imax screens of the Wes Ball-directed sequel will remain open.

Nevertheless, the weekend has more depth, and maybe everyone will rise to the surface.

The Strangers – Chapter 1, an R-rated horror reboot from Lionsgate, is currently showing in 2,800 theaters. $8.5M feature production is estimated for tracking at $7–$9M. Previews begin at 5:00 p.m. me. Thurs. Following a young couple (Madelaine Petsch and Froy Gutierrez) whose car breaks down in a spooky town, Renny Harlin directs the film. They are made to spend the night in a secluded cabin, where they are terrorized by three strangers wearing masks who attack them mercilessly and as if they have no purpose in mind. Panic ensues. With two films, the Strangers franchise has made about $113,4 million. The first film, written and directed by Bryan Bertino, was released in 2008 and starred Liv Tyler and Scott Speedman.

Strangers-Chapter 1 and IF don’t yet have any reviews on Rotten Tomatoes.

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