Microsoft has added a new AI video generator to its Bing mobile app that’s built on OpenAI’s Sora text-to-video model.
The Bing Video Creator announced on Monday provides a free way to generate short clips with Sora, which is normally locked behind ChatGPT subscriptions starting at $20 per month for Plus users.
“Bing Video Creator represents our efforts to democratize the power of AI video generation,” Microsoft said in its announcement.
Microsoft says that users can queue up to three video generations at a time and will receive a notification when they’re ready.
Videos will be stored on the Bing app for up to 90 days and can be downloaded or shared with other platforms.
Microsoft has integrated a new AI video generator based on OpenAI’s Sora text-to-video model into its Bing mobile app. Normally restricted to ChatGPT subscriptions, which start at $20 per month for Plus users, the Bing Video Creator revealed on Monday that it offers a free method of creating brief clips using Sora.
According to Microsoft’s announcement, “Bing Video Creator embodies our endeavors to democratize the potential of AI video generation.”. We think that in order to satisfy your answer-seeking process, creativity should be simple and available. We’re thrilled to enable anyone to use an AI-generated video to transform their words into wonder. “.”.
The Video Creator is currently available on the Bing Search apps for Android and iPhone worldwide (with the exception of China and Russia), and Microsoft claims that desktop and Copilot Search support will be added “shortly.”. You can use the video generator by either adding a description of the clip you want to create straight to the Bing search bar or by selecting the option in the lower right corner of the Bing app.
Up to three video generations can be queued at once, according to Microsoft, and users will be notified when they are ready. Microsoft says that you can choose between a “Fast” option that operates “in seconds” and a “Standard” generation speed that is free for all users. Users can use the Standard speed or redeem 100 Microsoft Rewards points for each Fast generation after the initial 10 Fast generations are free.
Videos are five seconds long and in a 9:16 vertical format; later on, 16:9 format video creation will be supported. Videos can be downloaded or shared with other platforms, and they will remain available on the Bing app for a maximum of ninety days.
Microsoft’s released example videos pale in comparison to the caliber of other AI models, such as Google’s Veo 3. In the sweeping hamster and otter chef demonstrations, for instance, the movements exhibit unnatural clipping, and the characters themselves occasionally have a cartoonish appearance. However, these are a better representation of what the video model can do than the polished (and probably cherry-picked) clips that OpenAI released when Sora was being teased, based on our time experimenting with it after it launched in December 2024.
