Bath & Body Works has a new chief executive officer, its second in less than three years.
Boswell joined Bath & Body Works as CEO in December 2022 from consumer products giant Unilever.
In March, Bath & Body Works disclosed Boswell would undergo surgery and take a leave of absence lasting a period of “several weeks.”
Boswell led Bath & Body Works in the post-pandemic era, returning the company known for its scented soaps and lotions to profitable revenue growth.
In connection with the new CEO announcement, Bath & Body Works on Monday preannounced first-quarter results.
For the second time in less than three years, Bath and Body Works has a new CEO.
Daniel Heaf has been named CEO of the personal care, home, and beauty retailer, taking Gina Boswell’s place with immediate effect. Most recently, Heaf served as Nike’s chief strategy and transformation officer until Elliott Hill, the company’s new CEO, removed him from his position.
Boswell left consumer goods behemoth Unilever to become CEO of Bath & Body Works in December 2022. Bath & Body Works announced in March that Boswell would have surgery and take a “several weeks” leave of absence. “,”.
Fresh from the plane, Heaf will meet with top executives on Sunday after being introduced to the company at headquarters on Monday. A person with knowledge of the situation, who spoke on condition of anonymity to discuss confidential information, claims that Heaf only moved to Columbus, Ohio, which is close to the company’s headquarters, this past weekend.
Boswell oversaw Bath & Body Works’ post-pandemic recovery, bringing the brand, which is well-known for its scented soaps and lotions, back to profitable revenue growth. Because the great majority of its supply chain is located in North America, the retailer is in a unique position in the current trading environment and is less vulnerable to the extensive tariffs imposed by President Donald Trump.
However, the person familiar said the retailer is seeking “acceleration,” specifically to appeal to tweens more and attract even more men. The business also wishes to reach a wider audience abroad.
Prior to becoming Nike’s chief transformation and strategy officer, Heaf was in charge of Nike Direct, where he managed 9,000 stores across 41 countries and 45,000 employees. He oversaw Burberry’s digital transformation in the past as well.
Bath & Body Works preannounced first-quarter results on Monday in conjunction with the announcement of a new CEO. The company’s projections for revenue and profit were exceeded.
To $1.42 billion, revenue increased 3% annually. Profits per share of 49 cents surpassed Bath and Body Works’ guidance and surpassed the 38 cents earned the previous year. By assuming a 10 percent tariff on Chinese goods and excluding any other tariff changes, the retailer is restating its prior full-year guidance.
There are currently 30% tariffs on imports from China.
