Google AI mode and AI Overviews now have ads, which, according to the search engine giant, are “helpful.”
At the Google Marketing Live event last week, Google confirmed it has started rolling out ads to AI mode and AI Overviews in the US, which create new “opportunities for customers.”
While I haven’t seen ads in AI Overviews, some users spotted them last week, and these ads appear below the AI Overviews, followed by the traditional blue links.
SEO consultant Gagan Ghotra pointed out an interesting excerpt in the document that claims users find ads in these AI search results helpful.
Google won’t share the numbers or methodology of its “internal data,” but it wants you to believe that ads are helpful, especially in AI search results.
The search engine giant claims that the advertisements in Google AI mode and AI Overviews are “helpful.”. “.
Google announced at last week’s Google Marketing Live event that it has begun implementing AI Overviews and ads in the US, creating new “opportunities for customers.”. “.
Ads that show up beneath AI Overviews and are followed by the conventional blue links are something I haven’t seen, but some users noticed them last week.
In a support document that SER was able to view, Google explained that ads in AI search results are a new method of finding information online.
Gagan Ghotra, an SEO consultant, brought attention to an intriguing passage in the report that asserts users find advertisements in these AI search results useful.
In the document, Google stated that “Google internal data shows that people have been finding the ads within AI Overviews helpful because they can quickly connect with relevant businesses, products, and services to take the next step at the exact moment they need them.”.
Google wants you to think that ads are useful, especially in AI search results, but it won’t reveal the exact numbers or methodology of its “internal data.”.
Ads aren’t always bad, but they’re definitely not useful when they mislead users or interrupt the flow by appearing above the content.
